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Φ (phi) : the 23rd letter of the Greek alphabet. The name given to the golden ratio.

dPhi: pronounced [di-fahy].
The name represents two main concepts:

  1. The quest for the perfect 'mix', a recipe for success
  2. Defiance of norms, expectations, limitations and convention.

Our brand serves to provide high quality, original products & designs to a market of outgoing, adventurous, outdoor people.
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Copyright 2007-2009 dPhi.